I’m especially proud of this one. How do you market broken candy?
Jim’s Bag of Broken Candy from Archie McPhee
Jim the Graphic Designer was shocked when he saw we were throwing out broken candy. “What a waste,” he said, “broken candy tastes the same as unbroken candy! It’s a little harder to eat when it’s in pointy shards, but so what?” Then Jim had an idea, why not sell it to less discriminating customers? So now Jim goes out and collects all the broken candy and puts it into plastic bags. You get two pounds of candy for $7.23 and Jim sleeps better at night, secure in the knowledge that all that sugar has found a loving home.