David Wahl

Here’s an article I was interviewed for called The Business of Making People Laugh.

So what works? Beyond the juxtaposition of the unexpected, as in waffle-flavored dental floss or a vengeful unicorn doll that comes with figurines to impale on its horn, Wahl cautiously posits that a successful gag, by McPhee’s standards, comes from “something that people probably think is a private joke. The product allows them to share in the idea that here’s a community of people who share that joke. Every culture on the Earth has something with bacon, so bacon bandages allow people to connect over something specific that’s actually very broad. Those are the things that people think are funny.”